Intro to Marketing
The Intro to Marketing course is designed to provide young scholars with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, market mix components, and finally implementation and control mechanisms.
Information about Intro to Marketing
Below are additional details about the course offering and what to expect during registration and attendance of the course. Also, any additional requirements and expectations are included below for the course.
Department: Marketing and Communications, Innovation and Entrepreneurship
Grade Level: Grade 08
Terms Offered: (Q3) Spring
Additional requirements: None
Matriculating Students and Family
Young scholar rate: $0.00 (included in all-inclusive tuition)
Family of young scholar rate: $0.00 (included in all-inclusive tuition)
Guest Students and Adults
Please, note that items outlined in the all-inclusive tuition are only provided to matriculating students. More information on the resources provided to guest students will be provided closer to when we open applications.
Guest student rate: $1064 (financial assistance available)
Family of guest student rate: $1418
NAHA member attendee rate: $1418
Adult attendee rate: $1891